Successful YOU! Coaching
Build a PROFITABLE PUBLISHING Empire
Even If You Are A Complete Novice!
If you want to work with high-achieving publishing pros, if you want to create a pipeline of career authors you don't have to chase and if you want to build a seven-figure publishing empire, then you need to check out Successful YOU! Here's why:
In the same way, top-of-industry businesses build from a long-term vision with an aligned team; your self-publishing success depends on your vision and team. The Successful YOU! framework will solve your problems of under-earning, inconsistent revenue, and obscurity in an ever-increasing volume of self-published books.
Publish 4 Profits: Strategize. Execute. Optimize.
A comprehensive method to building a successful publishing business. Learn to niche your category, target clients, and optimize your offers.
Strategize: Niche Your Business

1

2

3

1
Niche Your Publishing Category
2
Niche Your Client Avatars
3
Niche Your Business
Define your ideal client avatar. Link your business to a specific niche market. Lean into your strengths for maximum impact.
Execute: Publish 4 Profits Model
1
Convert Offer
From task-based to revenue-based solution
2
Overhaul Mindset
Adopt a growth-oriented perspective
3
10X Network
Form and leverage niche connections
Optimize: Monetize Your Network
1
Opt into Referral Network
Share audiences for mutual growth
2
Paid Recommendations
Leverage trust for revenue
3
Create Affiliate Program
Expand reach through partnerships
4
Publish Your Authority
Establish credibility in your niche
Why S.E.O. Works
Strategic Foundation
By focusing on specific book categories (like romance, business, or self-help) and positioning yourself as a publishing expert in that niche, you attract serious authors who understand the value of professional publishing services
Systematic Execution
Move beyond basic formatting and cover design to offer comprehensive publishing packages that include marketing strategy, series planning, and author platform development - creating predictable revenue from long-term author clients
Continuous Optimization
Build relationships with successful authors, writing coaches, and book marketers to create multiple income streams through author referrals, publishing consultancy, and strategic partnerships with service providers
This proven framework helps publishing professionals build sustainable, profitable businesses by combining strategic positioning with practical execution and ongoing optimization.
About Selena
Veteran publishing expert and business coach with a decade of experience helping authors and publishing professionals build successful businesses.
Publishing Expert
Two-time Amazon Best-Selling author specializing in self-publishing since 2012, with over a decade of hands-on industry experience guiding authors to success.
Business Coach
As founder of Successful YOU! and Hello Seven Coach (2024), combining deep publishing expertise with business coaching to transform creative professionals' careers.
Your Partner in Success
Dedicated to helping authors and publishing professionals build steady income streams, find ideal clients, and create thriving businesses that showcase their unique talents.
Apply to Work With Me

successful-you.kit.com

Apply to Work With Me

Successful YOU! Coaching

How you can work with me
Personalized Publishing Coaching in Six-Week Engagement
Accelerated Impact Publishing Strategy Session
Small Group Coaching Program in 8-Week Engagement
The Work..
This is where the magic happens. Choose your book category and genre. This is your area of expertise, your passion. Define your ideal client avatar - the author who embodies your target market. This is the foundation for building a profitable publishing business.
Sprint #1: Publishing Niche
Strengths Assessment
Use StrengthFinders to identify your niche strengths. Align client engagement with your core abilities.
Niche Research
Explore sub-niches using tools like KDP Category Finder. Focus on 5 big money niches and 50 sub-niches.
Sprint #2: 10X Your Network
Write
Authors, ghostwriters, writing coaches
Revise
Editors, proofreaders
Design
Cover designers, formatters
Publish
Ebook support, distribution platforms
Build a comprehensive network covering all aspects of publishing.
Sprint #3: Monetize Your Network
1
Sell Derivative Products
Expand your offerings beyond books.
2
Affiliate Partnerships
Create agreements with your network.
3
Exposure Packages**
Connect authors with readers and creatives through sponsored messaging.
** This is an optional add-on service.
Key Takeaways
Strategize
Niche your category, clients, and business for focused growth.
Execute
Implement the Publish4Profit model and expand your network.
Optimize
Monetize your network and continuously improve your offerings.
Apply these strategies to build a thriving publishing business. Success awaits!
Apply to Work With Me

successful-you.kit.com

Apply to Work With Me

Successful YOU! Coaching

How you can work with me
Personalized Publishing Coaching in Six-Week Engagement
Accelerated Impact Publishing Strategy Session
Small Group Coaching Program in Eight-Week Engagement